Media strategists typically have a wide range of responsibilities, which can include:
- Evaluating campaign effectiveness using metrics such as reach, frequency, recall, and recognition
- Planning and executing media events such as product launches, concerts, and conferences
- Evaluating effectiveness of advertising campaigns by measuring sales results or other metrics
- Developing strategic plans for media outlets such as newspapers, magazines, television stations, radio stations, and websites
- Creating and maintaining relationships with key members of the media community, including writers, editors, producers, and publishers
- Directing all media activities such as interviews, press conferences, and public appearances on behalf of clients
- Monitoring and analyzing consumer trends and behaviors to develop strategies that will resonate with target audiences
- Preparing proposals for advertising campaigns based on market research and competitor analysis
- Managing the production process of advertisements, including hiring writers, graphic designers, voice talent, and producers
- A media strategist typically needs to have the following qualifications:
- Education: Media strategists typically need a bachelor’s degree in a related field, such as communications, marketing or advertising. Some employers may hire candidates with a related two-year degree.
- Many media strategists choose to pursue a master’s degree in media or communications to increase their earning potential and qualify for senior-level positions.
- Training & Experience: Media strategists typically receive on-the-job training in the form of an orientation period with a company. During this time, they learn about the company’s culture, policies and procedures. They also learn about the software and technology the company uses.
Media Strategist Skills
- Media strategists need the following skills in order to be successful:
- Research: Media strategists need to research topics and audiences to create effective campaigns. This involves finding information about the audience, the company and the product. You might research the demographics of an audience, the types of content they like and the types of content they share. You might research the company’s goals and values to create a campaign that aligns with them.
- Communication: Communication is the act of conveying information to others. As a media strategist, you may be responsible for communicating with clients, other members of the marketing team and other stakeholders. This requires you to be able to convey information in a way that others can understand. You may also need to communicate complex ideas in a way that is easy to understand.
- Creativity: Creativity is the ability to generate new ideas and solutions. Media strategists use their creativity to develop campaigns that are engaging and unique. They use their creativity to develop strategies that are relevant to their audience and help their clients achieve their goals.
- Strategic thinking: Strategic thinking is the ability to identify a goal and the steps needed to achieve it. This is an important skill for media strategists, as they often work with clients to develop a marketing strategy that meets their objectives. For example, a client may want to increase their website’s number of monthly visitors, so the media strategist might create a strategy that includes a new advertising campaign.
-Media strategists work in a fast-paced, deadline-driven environment. They are often under pressure to come up with new and innovative ideas to keep their clients’ campaigns fresh. They may work long hours, including evenings and weekends, to meet deadlines. Media strategists may work in an advertising agency, a public relations firm, a media buying agency, or a corporate marketing department. They may travel to meet with clients or attend conferences.
-Media strategists will need to be well-versed in digital marketing strategies in order to be successful. They will need to know how to create effective ads, build a strong social media presence, and develop websites that are easy to navigate and visually appealing.
Content Marketing Will Become Even More Important As content marketing becomes more important, media strategists will need to learn how to create engaging content that attracts readers. This requires a deep understanding of what makes people want to read something—from the headline to the layout of the article. In addition, media strategists will need to be able to manage a team of writers and editors who can help produce high-quality content on a regular basis. More Focus on Branding and Storytelling Media strategists are increasingly focusing on branding and storytelling in order to create a lasting impression with their clients. This trend is driven by the fact that consumers are becoming more and more skeptical of advertising messages, and they are looking for brands that have a genuine story to tell.