Job description

Job Role: Strategy Planning Director

Job Location:  Riyadh, Saudi Arabia

Mandatory Requirement: Saudi National or Arabic Speaker, with minimum of 8 years of advertising/consulting agency experience.

Job Objectives:

• Leads the development and management of effective integrated media plans.
• Managing the Social media team in the agency, SM managers & modirators
• Maintains a good working relationship with the key stakeholders throughout the planning cycle, in particular creative resource to align communication strategies.
• Assumes leadership of communication and presentation of media planning to c-suite client teams and stakeholders.
• Manages and supports the workload of any junior Digital Strategists/Media Planners on shared accounts.
• Builds and maintains strong client relationships by positioning FUSE as strategic partner.
• Liaises regularly with FUSE Client Service Director and Media Delivery Lead to ensure strategic direction translates to execution.
• Both inspires and challenges the client with innovative and digital-first marketing solutions.
• Ensures effective communication across internal teams, with the client, media owners and agency partners throughout planning cycle.
• Maintains a detailed awareness of relevant media research and new opportunities within different media channels.
• Recognizes industry opportunity to maintain Fuse position at the forefront of digital innovation.
• Provides thought leadership around integrated channel strategies, positioning Fuse as an expert both internally and externally.
• Encourages innovation, process, and development of our media planning & digital strategy capabilities and Social media management.
• Support the development of junior members of the team
• Encourage collaborative team environment and a culture for shared learning
• Advocate strategic delivery and best practice implementation.

Job Deliverables: 

• Management of Media plans and social media, responsible for development and learning progression of any direct reports.
• Co-ordinates planning process and collates resource to present holistic & integrated plans.
• Adopts department best practice and implements end-to end process with regards to brief responses and new client on-boarding.
• Liaises with internal research teams to collate market and customer insight to support and justify media laydown.
• Liaises with internal research team to analyze data trends and client performance to develop solid strategic media plans.
• Works with media team to periodically review media laydown using campaign performance data.
• Executes QA, delivery timelines and implementation checklist to assist smooth transition to delivery.
• Works with the relevant teams to define custom measurement frameworks and PCA templates.
• Initiates stakeholder planning ensuring relevant participation and contribution.
• Works directly with Merkle new business team to assist in RFP and media plan recommendations as part of sales/on-boarding process.
• Develops case study material for external and internal circulation, showcasing effective integrated marketing strategies.

Job Qualifications:

• Proven experience applying strategic thinking to complex integrated campaigns, with a demonstrable track record in achieving and exceeding KPIs
• Professional communication and presentation skills whether interacting with day to day contacts or C level executives
• Leadership abilities to be able to supervise the planning process across multi- disciplinary laydown liaising with Analysts, Media Leads and Client Service Directors as needed comprehensive understanding of different marketing capabilities and what they offer the client and customer, including; Search Marketing, Analytics, Display, Social etc.
• Good understanding of ATL and OOH marketing initiatives.
• Track record in achieving client business KPS’s directly resulting from marketing activation.
• Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives.

To know more over the role and apply kindly send us your updated resume to [email protected]