Job description

Art Director

Job description:

- cinema and television;
- internet (digital /viral marketing);
- posters;
- press;
- radio.

An art director usually works alongside a copywriter to form a 'creative team'. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are now becoming more blurred and it is likely that both will have an input into the visual and written content of the advertising campaign. The advertising art director works on the campaign from the outset and manages details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.

Requirements:

- 5 to 6 years of experience? in an agency?

- ?Any? nationality?

- Experienced in conventional and digital communications

Work activities:

The roles of advertising art directors vary depending on the agency they work for and the client brief, but typical tasks may include?:?

- working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief
- producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
- gaining an understanding of the target audience and business that the advert is aimed at
- meeting with the creative director and account managers before presenting ideas to clients
- pitching ideas to clients
- briefing other members of the creative team
- commissioning photographers, artists or film-makers to work on projects
- visiting and assessing locations for potential shoots
- attending meetings at production houses and with other directors
- working in editing suites to oversee the finished product
- advising new creatives, reviewing their 'books' and managing new teams on placement with the agency